It is often said that supporters of free markets are also pro-business, but Professor Horwitz argues that this isn’t always the truth. In a free market, competition encourages businesses to vie for consumer dollars by providing the best quality goods at the lowest prices. The result is innovation and consumers that benefit. Pro-business measures, on the other hand, encourage the inefficient practices of big businesses. Additionally, they present barriers to entry for new businesses, so that consumer choice is limited. Which is pro-people?